Digital Marketing Services in Basirhat, North 24 Parganas & Kolkata

Meta lead ad on smartphone generating WhatsApp enquiries for a Basirhat business

Meta Ads & Lead Generation

You're invisible on the two apps your customers check fifty times a day — Facebook and Instagram. Or worse, you've boosted posts and burned money with nothing to show for it.

What we do: We build Facebook and Instagram ad campaigns engineered around a single metric: cost per qualified enquiry. Pin-code-level targeting across Basirhat, North 24 Parganas, Barasat and Kolkata. Bengali or English ad copy written to convert, not to impress. Creative testing — images vs. video, hooks vs. offers — so winners get budget and losers get cut. Meta Pixel and conversion tracking installed properly, so every lead is measured. Enquiries routed straight to your WhatsApp, phone, or lead form.

What’s included:

  • Audience research & hyper-local targeting setup (pin codes, radius, demographics, interests)
  • Conversion-focused ad copy in Bengali and/or English
  • Image & video creative direction and A/B testing
  • Meta Pixel, lead forms & WhatsApp routing setup
  • Weekly optimisation: budget shifts, audience pruning, creative refreshes
  • Monthly report: spend, leads, cost per lead, next steps

Who it’s for: Clinics, coaching centres, real estate promoters, interior studios, resorts and any business that needs a predictable flow of enquiries instead of waiting for walk-ins.

Engagement: 30-day management cycles. Management from ₹14,999/month (with social media included) — ad spend paid directly by you to Meta. Custom quote on WhatsApp for ads-only management.

Instagram content calendar managed by Explozet for a North 24 Parganas retail brand

Social Media Management

Your Facebook page's last post is from eight months ago. Customers check, assume you've shut down, and go to a competitor who posts daily.

What we do: We run your Facebook and Instagram like media channels. Monthly content calendars planned around your business — offers, festivals, behind-the-scenes, customer stories. Professional creatives and short-form reels. Captions in Bengali or English that sound human. Hashtag research for local reach. Daily scheduled publishing and basic community monitoring.

What’s included (by plan):

  • Starter — ₹5,999/month: 10 graphic creatives, 3 reels/shorts, daily publishing, Bengali/English captions, hashtag research
  • Growth — ₹8,999/month: 20 creatives, 5 reels/shorts, content calendar, strategic captions, account management, monthly performance summary

Who it’s for: Retail shops, restaurants & cafés, salons, gyms, clinics and any local business whose customers decide on Instagram and Facebook.

Google search ads placing a local clinic at the top of search results in Basirhat

Google Ads / PPC

When someone in Basirhat searches "best dentist near me" or "coaching centre for NEET", your competitor's name appears at the top. Yours doesn't.

What we do: Search ads that capture customers at the exact moment of intent. Keyword research built around how locals actually search (including Bengali transliterations). Tight ad groups, negative keywords to stop wasted clicks, and landing pages built to convert the click into a call. Performance Max campaigns where they make sense. Weekly bid and search-term optimisation to push cost-per-click down month after month. What’s included:
  • Keyword research (English + local search behaviour)
  • Search ad copywriting & ad group structuring
  • Conversion tracking & landing page recommendations
  • Negative keyword management & weekly optimisation
  • Monthly report: spend, clicks, conversions, cost per conversion
Who it’s for: Clinics, lawyers, consultants, real estate, home services, coaching centres — any business where the customer searches with intent to buy. Engagement: 30-day management cycles. Google Ads management: starting from ₹8,999/month + ad spend.

Local SEO & Google Business Profile

Google Business Profile optimisation helping a Basirhat shop appear in near me searches on Google Maps

Someone standing 500 metres from your shop searches for what you sell. Google shows three competitors on the map. You're not among them.

What we do: We make you the obvious choice in “near me” searches. Complete Google Business Profile setup and optimisation — categories, services, description, photos, geotagged imagery, verification. A review-generation system that turns happy customers into 5-star Google reviews (and shows you how to respond to the bad ones). Local citations with consistent name, address and phone across the web. On-page SEO foundations so your website reinforces your map rankings. We also structure your content for AI search (ChatGPT, Google AI Overviews) — so assistants recommend you too.

What’s included:

  • Google Business Profile setup, verification & full optimisation
  • Review strategy & response guidance
  • Local citation building (NAP consistency)
  • On-page SEO: headings, metadata, image optimisation, sitemap, Search Console
  • AI-search-ready content structuring

Who it’s for: Shops, clinics, restaurants, salons, contractors and consultants competing for local walk-ins and calls.

Website Design & Development

Mobile-responsive WordPress website designed by Explozet loading on smartphone and laptop

Your website — if you have one — is slow, looks broken on phones, and has no clear way for a visitor to contact you. So visitors leave.

What we do: Fast, mobile-first WordPress websites designed around one job: turning visitors into enquiries. Clean layouts, compressed images, caching — built to load on patchy mobile data. Click-to-call buttons, floating WhatsApp chat, lead forms and Google Maps on every page that matters. Payment gateway integration (Razorpay — UPI, cards, netbanking) when you need to take money online. Full admin handover with training — you own everything.

Packages:

  • AI Starter Website — ₹2,499: one-page site, 3 sections, click-to-call, WhatsApp button, lead form, maps, basic SEO, 1-year hosting — delivered in 2–3 working days
  • Professional Business Website — ₹9,999: up to 6 pages, brand-matched design, speed optimisation, SSL, lead forms, Search Console, 1-year domain + hosting — 5–7 working days
  • Website + Payment Gateway — ₹13,999+: everything in Professional plus Razorpay/UPI checkout, order notifications, admin dashboard — 7–12 working days
  • Resort & Hotel Booking Platform — from ₹19,999: rooms & galleries, amenities, WhatsApp booking buttons, reservation forms, maps — 10–20 working days

Who it’s for: Any business that needs a credible online front door — from a new freelancer to an established resort.

Video Ads & Reels Production

Short-form video ad editing for Instagram Reels by Explozet creative team

Static posts get scrolled past. Your competitors' reels get watched, shared and remembered. Video wins attention — but only if the first 3 seconds hook.

The problem it solves: Static posts get scrolled past. Your competitors’ reels get watched, shared and remembered. Video wins attention — but only if the first 3 seconds hook.

What we do: We script, produce and edit short-form video built for Meta and YouTube. Problem-centric scripts in Bengali or English — the hook lands in the first three seconds. Professional pacing, colour grading, subtitles (most viewers watch muted), motion-text callouts and end screens with your call to action. Delivered in vertical 9:16 for Reels/Shorts and 16:9 for your website. Already shoot your own footage? Our post-production service turns raw smartphone clips into polished, broadcast-ready videos.

What’s included:

  • Scriptwriting (Bengali/English) built around customer pain points
  • Editing: cuts, colour grading, subtitles, motion graphics, voiceover mixing
  • Platform formatting: 9:16 + 16:9 masters
  • Raw-footage post-production: stabilisation, cleanup, captions, branding

Who it’s for: Showrooms, interior studios, real estate promoters, educators, doctors and brands running paid lead campaigns.

Turnaround: 3–5 working days from script approval (ads); 2–4 days (post-production).

WhatsApp Marketing & Lead Follow-Up

WhatsApp Business follow-up workflow set up by Explozet for lead management

Most of your enquiries arrive on WhatsApp — and most go cold because replies come hours late, or never. Every unanswered enquiry is money handed to a competitor.

The problem it solves: Most of your enquiries arrive on WhatsApp — and most go cold because replies come hours late, or never. Every unanswered enquiry is money handed to a competitor.

What we do: We turn your WhatsApp into a sales machine. WhatsApp Business profile setup with catalogue, labels and quick replies. Broadcast lists segmented by customer type. Follow-up workflows — new enquiry, no reply, quote sent, post-visit — so warm leads get timely nudges automatically. Missed-call auto-response. And a simple follow-up cadence your team can actually maintain.

What’s included:

  • WhatsApp Business setup: profile, catalogue, labels, quick replies, away messages
  • Broadcast list strategy & segmentation
  • Follow-up message sequences (new lead → nudge → close)
  • Missed-call & after-hours auto-response setup
  • Team training on the follow-up cadence

Who it’s for: Any business that gets enquiries on WhatsApp — which, in North 24 Parganas, is nearly every business.

Never Lose a WhatsApp Enquiry Again →

Our Customers

Rated 5.0 Stars on Google — Here is what local business owners appreciate about our work, punctuality, and commitment.

Reliable Digital Support & On-Time Project Delivery!

EXPLOZET delivered our project on schedule with excellent design quality and clear communication. Their practical approach to marketing and web development makes them a standout digital partner in the Basirhat and North 24 Parganas region.
testimonial
Verified Google Reviewer
Local Business Partner, North 24 Parganas

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